Loreal Paris has a new Gold Rewards Program. You just enter your codes from hair color products prior to coloring and after 5, they will give you a coupon to make the next box free. You can enter up to 2 codes per month from the following products:

Superior Preference®
Excellence® Creme
Excellence to-Go™
Féria®
Healthy Look Crème Gloss™
Root Rescue™
Superior Preference® Dream Blonde™
Couleur Experte®
Touch-on Highlights
Frost & Design
Colorist Secrets™
Super Blonde®
Colour Rays
La Petite Frost
Chunking®

In addition to the reward program, you will also find an instant win and a sweepstakes.

*Personally, I am thrilled since all I will use is Feria. This will be awesome. You have to save money where you can.